15 years
running cleaning businesses in the UK
77Labs/About 77Labs
Your software and your marketing, in one place.
77Labs is for small and medium-sized businesses. We give you some of the best business software on the market, with more uses than most owners ever find, and we help you grow with it: Google, Meta, LinkedIn and TikTok ads, a strong online presence, and AI and automation that take the busywork off your desk.
01
Business software
One system for calls, leads, quotes, bookings, reviews and follow-up.
02
Ads that pay their way
Google, Meta, LinkedIn and TikTok campaigns, run and watched by people.
03
Your image online
Websites, video and copy that make you look as good as your work.
04
AI and automation
Assistants and workflows that answer, chase and remind for you.
Our story
Built in a van, not in a boardroom.
Every tool we sell, we ran in our own businesses first.
77Labs started inside two cleaning businesses: an exterior cleaning company and a carpet cleaning company. Tom has run them in the UK for 15 years, and for most of that time the same thing kept costing him work: the phone ringing while he was on a job, quotes going out late, and customers who were happy but never asked for a review.
So he built a system to fix it. Every enquiry gets an answer in a minute or two, every quote goes out the same day, and every finished job asks for a Google review. That system became Autopilot.
Our first client was another exterior cleaner whose ads were not turning into jobs. A few free pointers later, he asked us to run it properly. Since then we have worked side by side with business owners, setting it up around the way they actually run their day.
800+
roof quotes sent this year from our own system
1–2 min
to the first reply on a new enquiry
Same day
for every quote we send
Our mission
Give small businesses the sales system big companies have, without the big-company price or the loss of control.
Straight answers
Including when Autopilot is not the right fit for you. We would rather lose a sale than sell you the wrong thing.
Tested on our own jobs first
Nothing goes on this website that we have not run in a real business, with real customers, in real weather.
You stay in charge
The system does as much as you plan for it, the way you plan it. Nothing goes out to your customers that you have not switched on.
Fair and simple
Clear monthly prices, a one-off setup fee you know up front, and no long contract.
About
Two ways to work with us.
Take the software and run it yourself, or let us build it around you. Either way, every bit of the technology works for your business, not the other way round.
Buy access
Get Autopilot on a monthly plan, switch on what you need and set it up at your own pace, with the help centre and onboarding calls behind you.
Build it with us
We build it for you: your own business dashboard, shaped around how you sell, quote and work, squeezing every possibility out of the technology.
Meet Tom
The owner and the face of 77Labs.
Born in Poland and a lawyer by training, Tom has run carpet cleaning and exterior cleaning businesses in the UK for 15 years. He has been building websites and running ads since the early days of the internet, and he is hooked on two things: the psychology of selling and the digital tools that make it easier.
Everything 77Labs offers, he tested on his own businesses first. Today he would like to help you.
Behind us
A team of freelancers from around the world.
Behind Tom stands a hand-picked team of specialists who can work wonders with video, ads, websites and copywriting. You talk to one person; the right expert does the work.
01
Video
Promo films, social clips and AI presenters that stop the scroll.
02
Ads
Creative and campaigns built to bring in enquiries, not just likes.
03
Websites
Fast, clear sites that turn visitors into calls and bookings.
04
Copywriting
Words that sound like you and sell like a pro.
Not a tech person? No worries.
We act as your go-between: the best software and all your marketing in one place, without wrecking your budget. Tom will advise you, help you himself, or send you to someone who will solve the problem.