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Terms and Conditions

Last updated: 17 October 2026

These terms apply when you subscribe to Autopilot or buy any service from 77Labs. Please read them before you sign up. By paying for a plan or setup, or logging in to Autopilot, you agree to them.

1. About us

77Labs is a trading name of Tomasz Gorski, a sole trader based in England (“we”, “us”). Email: hello@77labs.ai.

Autopilot is sold to businesses only. By signing up you confirm that you are acting for the purposes of your trade or business and are not a consumer.

2. What Autopilot is

Autopilot is a subscription software service for managing enquiries, quotes, bookings, reviews and customer follow-up. It is built on and hosted by the HighLevel platform, which we license and configure for you. The features included depend on the plan you choose, as described on our pricing page at the time you subscribe.

Some features use third-party services, such as phone numbers, SMS, email sending, AI assistants and payment processing. These may carry usage charges and are subject to those providers’ own rules (for example carrier rules on text messaging).

3. Setup

Every plan includes a one-off setup, in which we build Autopilot with you around how your business works. The setup fee for each plan is shown on our pricing page. Before we start, we agree with you which plan you are taking and what the setup covers. Larger projects (for example several locations, custom integrations or moving all your data from another system) are quoted separately in writing. Setup fees are payable in advance and are non-refundable once work has started.

4. Start of your subscription

There is no free trial. Your subscription starts on the day we begin building your system, and your first subscription payment is taken together with the setup fee. Usage charges for calls, texts and similar services may apply from the day your account is created.

5. Fees and payment

  • Subscription fees are charged in advance by card through Stripe, monthly or yearly depending on the billing period you choose, starting on the day we begin building your system.
  • Prices are shown in pounds sterling. 77Labs is not currently registered for VAT, so no VAT is added. If that changes, we will give you at least 30 days’ notice by email before VAT is charged.
  • Usage charges (for example SMS, calls, email and AI usage above any allowance in your plan) are billed in arrears or deducted from a prepaid wallet as shown in your account.
  • If a payment fails we will let you know and try again. If it is still unpaid after 14 days we may suspend your account until it is paid.
  • We may change our prices by giving you at least 30 days’ notice by email. The new price applies from your next billing date after the notice ends.

6. Cancelling

There is no minimum term after your system goes live. You can cancel at any time from your account or by email to hello@77labs.ai. Your plan stays active until the end of the billing period you have already paid for, and nothing further is charged. We do not refund part-periods. After cancellation you will have 30 days to export your data, after which we may delete it.

We may end your subscription by giving you 30 days’ notice, or immediately if you seriously or repeatedly break these terms.

7. Ads Management and other services

If you buy Ads Management, we run adverts on Facebook and Instagram (and any other channels we agree with you in writing), with the direction and budget agreed with you. Our fee covers our work; your advertising budget is paid directly by you to the advertising platform. We cannot guarantee a particular number of leads, jobs or results, as these depend on many things outside our control.

8. Your responsibilities

  • Keep your login details secure and make sure everyone you give access to follows these terms.
  • Only upload and contact people you are allowed to under the law, including UK GDPR and the Privacy and Electronic Communications Regulations (PECR). In particular, only send marketing messages to people who have agreed to receive them or where the soft opt-in applies, and honour opt-outs.
  • Do not use Autopilot to send spam, unlawful, misleading or offensive content, or in a way that could harm the platform or other users.
  • You are responsible for the content of your messages, quotes, prices and adverts, and for the work you carry out for your customers.
  • Tell callers where required that calls may be recorded or answered by an AI assistant.

9. Your data

Your data stays yours. We use it only to provide the service to you. When we handle personal information about your customers on your behalf, we do so as your processor under our Data Processing Agreement, which forms part of these terms. How we handle information about you is described in our Privacy Policy.

10. Availability and support

We aim to keep Autopilot available at all times, but it depends on HighLevel and other providers and we cannot promise it will be uninterrupted or error-free. Every plan includes our online help centre and support by email during UK business hours. Plans that include priority support or training calls, as described on our pricing page, get those too. We may update or change features to improve the service; we will not remove a core feature of your plan without telling you first.

11. Intellectual property

We and our licensors own the software, templates, automations and materials that make up Autopilot. You get a licence to use them for your own business while your subscription is active. You may not resell, copy or share them. You own the content you add.

12. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or anything else that cannot be limited by law.

Otherwise, we are not liable for loss of profit, revenue, business, goodwill or data, or for any indirect or consequential loss. Our total liability to you in any 12-month period is limited to the fees you paid us in that period.

13. General

  • We may update these terms by giving you at least 30 days’ notice by email. If you do not agree you may cancel before the change takes effect.
  • Neither of us is responsible for delays caused by events outside our reasonable control.
  • These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Questions about this page? Email hello@77labs.ai.